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What are Message Tokens?
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Message tokens are virtual currency. Each message can be used to send one (1) standard priority notification. Some features (such as high-priority sending and message replies) may cost additional tokens. be sure to read all confirmation screens before sending notifications.

Each subscription plan comes with a number of message tokens included in the price. Message tokens always roll-over from month to month so you never lose any unused message tokens.

You can also purchase additional message tokens at any time if they are needed.

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Mike Gage - March 2018
What happens if you do not have enough message tokens available on your account when you send out a notification?